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You are getting your company “fit for the future”.

Keep stressing the commitment to your long-term green goals even as you slide away from them (kind of the Liz Truss approach). We position the fossil fuel stuff as concern about global energy security. I think the trick is to slowly transition from Pandemic You towards Recession You. Tough is fine, but you don’t want to attract enough attention to be dubbed Britain’s Most Brutal Boss. Out with the old empathetic CEO and back to reality with a tough but visionary management style that always remembers there’s a bottom line. That line in your last post about caring for your staff’s wellbeing as if they were your children looks a touch misplaced. Got to be honest, Martin, it might have been useful to know you were about to lay off 4,000 staff by Zoom and announce a new push into fossil fuels, before we started positioning you as the model, modern CEO. We’ll run your LinkedIn page and write blog posts for you crafted around the image you are trying to convey.įind me on Strava, KoM Sydenham Hill, PR London to Brighton: 4h 37m

It’s the top space for performative brandbuilding. The big one right now though is LinkedIn. We cover everything from interview strategies to thought leadership initiatives. We have a team specialising in reputation management. Hyper-baby is getting slaughtered in the media. He looks about as much fun as one of Theresa May’s motivational speeches. The post is all about how he felt having to do it, like somehow he’s the one going home wondering how he’s going to put food on the table. The CEO of Hypersocial posted a pic of himself on LinkedIn crying - yes, crying - because he had to fire a couple of people. To Stephen: OK, but we need replacement options by the end of the year. He can’t even spell the next chancellor’s name right. To Stephen: When are you going to let me sack Christopher? I’m itching to off the little toad. You can’t thrive without a social licence. You can’t drive without a driving licence. We must never neglect our social licence: society’s acceptance that we deserve trust. Sometimes we have to make tough decisions but there’s always space on a balance sheet for compassion. It may seem like the pendulum has swung back, but don’t mistake a brief correction for a long-term shift. You should stop pretending to “care” - and start actually caring. Group hugs, working from home, ESG and pretending to care about our employees’ emotional wellbeing. I’ve had a few people asking me if, with a recession coming, we can finally end all this sensitive, caring boss nonsense they’ve had to put up with through the pandemic.

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The “bing bong” joke got added visibility in October, when a Sidetalk video of New York Knicks fans going bananas after a win against the Celtics went viral, featuring a fan looking directly into the camera and saying, “Bing bong.Messages from the archive of Rutherford Hall, critical communications strategist Since then, “Byron” and “bing bong” have travelled quickly to the heart of the meme machine.

(Each Sidetalk video opens with a the signature “bing bong” that accompanies the New York subway doors opening and closing, and Nems released a song called “Bing Bong” in August.”

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In a series of videos recorded in the Coney Island neighbourhood in September, rapper and content creator Gorilla Nems interviews a homeless man named TJ, who spouts the famous line about “Byron,” and a number of different people say “bing bong” into the camera. The audio in the White House clip comes from the viral web series Sidetalk, created by New York University students Trent Simonian and Jack Byrne, which features (often deeply NSFW) man-on-the-street style interviews with the many characters who call New York City home.

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