View hidden business facebook posts free#

In Smith’s presentation, she said that there are 40 million active small businesses on Facebook and just 2 million of those are active advertisers. Even boosting a post for $5 can have a significant impact on reach.

Experts generally agree that Facebook is the best way you can market today because ads can be so targeted to specific audiences, and they cost relatively little compared to traditional advertising. For that, you need boosted posts and ads - paid reach. But it’s another thing altogether if you want to really make Facebook work for you and grow your business.

It’s one thing if you just want to have a presence on Facebook, posting regularly so that if someone finds you, they see that you are active. Yes, it is possible to create great content that hits the nail on the head just right and does get solid organic reach, but that is not the norm. It’s not as easy as some think to create useful, engaging content, so it’s incredibly disheartening to spend time crafting a stellar post only for seven people to see it.

I see it every day with small businesses that have 250 followers on Facebook and regularly have their posts seen by maybe seven people. Smith drove this point home as she said, “Organic reach is so 2012.”Īnd she’s right. But in watching what’s happened to clients’ pages and posts over the past year, I shouldn’t have been too surprised when, during her presentation at Social Media Examiner’s Social Media Success Summit this month, Facebook guru Mari Smith said that the average Facebook post is seen by only 1-4 percent of a page’s followers. The most recent stat I was aware of was that 5-10 percent of a page’s fans would see any given post based on organic reach - any way that gets it in front of them without involving money.

View hidden business facebook posts free#

While Facebook says it will always be free, it has become evident that it is not free for businesses that want the most out of it. But as Facebook became more of a savvy business, its algorithm became a conundrum for the average small business owner who saw sudden drops in post reach at various points. Those who were ahead of the game and were early adopters to Facebook business pages saw the impact of their posts mingling with your friends’ baby and wedding pictures. Unfortunately for businesses and brands that know they need to be seen in the newsfeed, it’s not as easy as it once was. Whether you are a new parent posting daily photos of your kid, or a mega brand, the newsfeed is where you want to be, because that’s what everyone is scanning every time they instinctively pick up their phone when they’re standing in line at the grocery store or ignoring the person they’re supposed to be sharing a conversation with at a restaurant. Facebook isn’t so much about the individual pages anymore - it’s about the newsfeed. Now, we rarely visit friends’ pages and the quotes that were so us in 2007 are long forgotten and hidden on a tab no one looks at anymore. And along with that, so too has Facebook evolved.

Yes, Facebook has changed how we think of our public versus private lives and what information we will share with the world. In the midst of the selfie era, the thought of a millennial being afraid of putting her face on the Internet is laughable, right? Put a picture of myself on the Internet? Did they think I was crazy? Oh how far we’ve come. I was intrigued by the concept and cautiously created a profile of my own (I was able to do that because I too was a college kid and college students were the only people who could sign up.) but opted out of adding a profile picture. I remember when I first heard of Facebook from two friends who went to a state university in Michigan. OctoWhy Your Business’ Facebook Posts Aren’t Being Seen